Page 01 . Cover
A Creative Invitation

The Manny Kess
Campaign Films.

Seven films. Cut from one production block. A campaign that argues local politics matters more than national politics, and films made to embody the argument.

Candidate
Manny Kess
Race
Clark County Commission, District E
Election
2026
Page 02 . The Candidate

Who he is.

Manny Kess is a Naval Academy graduate who survived the 2008 Recession, moved to Las Vegas in 2011, built a hospitality group from scratch in 2012, and posted his real cell phone on the internet when he declared his candidacy in December 2025. He answers it.

He has made fourteen years of payrolls. He has fought permit boards. He has fired people. He has hired people. He has looked someone in the eye and said no when they wanted him to look the other way. He is not a career politician and he is not for sale.

He sounds like himself when he talks. The films should let him.

"I do not owe favors. I owe people."

"Different background. Different commission."

"Try me. Seven oh two, two seven seven, one oh seven two."

"I read every reply. I answer my own phone."

"The post doesn't honor anyone. The visit does."

"Read the names out loud, if you can."

Page 03 . The Audience & The Voice

Who he's speaking to.

A surgical universe of eight thousand three hundred seventy-one Republican primary voters in Clark County, Nevada. They have seen every politician on earth and have a filter the films must clear in the first five seconds.

8,371
Voter universe
71
Median age
72%
65 and older
100%
High propensity

What they ignore

  • Slick agency aesthetics
  • Stock music swells
  • Drone shots of wheat fields
  • The word "fight"
  • The word "values" without specifics

What cuts through

  • A real person speaking plainly
  • A specific number
  • A place name they recognize
  • A phone number
  • A promise small enough to keep

How he sounds.

Plainspoken-American. Closer to Anthony Bourdain's voiceover than a campaign speech. Short declarative sentences. No Manny sentence exceeds fourteen words on camera. Specifics over abstractions. Em dashes forbidden. The word "very" never appears.

BADWe're going to fight for working families.
GOODI have made payroll for fourteen years.
Page 04 . Film 01
What we're imagining

Seven films. One per page.

Each film below is the campaign's starting material. Your interpretation is the deliverable.

Film 01 . Anthem . 2:00 hero piece

The Manifesto.

The campaign's hero piece. Two minutes that say what a working county sounds like when one of its working people decides to run.

A slow build of real Clark County images. Sunrises over Henderson rooftops. A kitchen line at six AM. A permit office under fluorescent overhead. An empty commission chamber at dusk. All of it moves under Manny's voice, naming the things most candidates have never done.

The film resolves to him on a sidewalk at golden hour, the music drops out, and he delivers the one line direct to camera. In silence.

Hangs on

"I am running because I am tired of watching people who have never built anything tell the people who built everything how to live."

Where it lives
Homepage of mannykess.com. The fundraiser. Every TV buy.
What it does
Earns the right not to ask for anything. The only film in the package without a phone number on the close card.
Page 05 . Film 02
Film 02 . Foundational . :60 introduction

Five Stops.

The candidate's elevator pitch as moving image. Five named life chapters delivered to camera, each underscored by one archival or photographic image.

Naval Academy. The Recession. Vegas, two thousand eleven. The Kess Group, twenty twelve. And now this.

Single setup. Single take. A face holding a thought longer than is comfortable.

Hangs on

"Different background. Different commission."

Where it lives
Everywhere. Cuts down to 30, 15, and 6 seconds.
What it does
The asset every other film gets cross-cut from. The candidate's name, locked into memory in under a minute.
Page 06 . Film 03
Film 03 . Vérité . 5:00 longform

A Day with Manny.

One full weekday. From 5:30 AM until 9 PM. A camera with the candidate. No script. No questions. No staged moments.

The morning he actually has. The kitchen prep he actually walks. The meeting he actually takes. The drive between two locations alone. Lunch with whoever he actually eats lunch with. An hour somewhere unglamorous. Family dinner, until the moment the camera would stop being honest.

The footage IS the asset. Six months of cuts come out of one day.

Hangs on

"I read every reply. I answer my own phone."

Where it lives
The campaign's stockpile. Cut into 30-second and 15-second moments for paid social through November.
What it does
The unfakeable document. Proof the candidate has nothing to hide.
Page 07 . Film 04
Film 04 . Hot take . :15 vertical

I Don't Owe Favors.

The post that gets screenshotted. Tight chest-up framing on Manny against black. Three things people say about politicians. Three "nopes." One line.

Built to land in fifteen seconds on a phone with the sound off. Captions snap in like a Saul Bass title sequence.

Hangs on

"I do not owe favors. I owe people."

Where it lives
IG Reels. TikTok. YouTube Shorts.
What it does
The algorithmic punch. The line that separates real candidates from rented ones.
Page 08 . Film 05
Film 05 . Accessibility . :15 vertical

Try Me.

The single most ownable differentiator in the entire package. Manny is the only candidate in Clark County who posts his actual cell phone. The film makes that the entire message.

His real phone. His real contact card on screen. The camera pushes in until the number fills the frame. His voice plays off-camera.

One thing worth knowing: his phone will be live during the shoot. If it rings, he'll likely take the call.

Hangs on

"Name a candidate in Clark County who posts their cell phone on the internet. I'll wait."

Where it lives
Vertical social. Everywhere a number can be tapped.
What it does
The post the campaign wants voters to send each other.
Page 09 . Film 06
Film 06 . District authenticity . :60

Walk District E.

A single recognizable Henderson exterior. Walk-and-talk. The camera tracks Manny as he names who he's actually running for.

Restaurant owners. Line cooks. The lady who fought a permit board for six months. The guy who hires every local kid he can.

The neighborhood behind him is the second protagonist. Place is character. A District E voter recognizes the spot without being told.

Hangs on

"That is who I see when I walk through here. That is who I want in the room when I am at the commission table."

Where it lives
Paid Meta. Local TV digital insertions. Cuts down to 30 and 15.
What it does
Proves he lives where he says he lives.
Page 10 . Film 07
Film 07 . Urgency . :30 phone-shot

Phone-Shot.

The film that cannot be made by a crew. Selfie. iPhone. Vertical. Manny holds his own phone and records in whatever room he is in when he records it.

The aesthetic IS the message. This candidate does not need a production team to talk to voters. He talks to them on a phone like everyone else.

Released the morning before each event. Three template variants live in this format: event invite, news reaction, holiday acknowledgment.

Hangs on

"Hey. It is Manny."

Where it lives
Event-driven. Each cycle gets a fresh selfie, dropped 24 hours before showtime.
What it does
Drives RSVPs in the final 48 hours. Reminds voters the candidate is a real person at a phone.
Page 11 . The Close

The offer.

Tonal final cut, in collaboration with the candidate.

Direct access to the talent. Seven oh two, two seven seven, one oh seven two. Answered personally, any hour.

A campaign that treats the work as work, not as ad inventory.

The films will outlast the result of this race. The campaign is looking for a director willing to make work that matters that long.

If that is you, let's talk.

Manny Kess
702.277.1072 . Manny@MannyKess.com
mannykess.com
filmbrief.presvault.com